The Technology

Since our headquarters are in sunny Florida, we know all about the ups and downs of life in the sun. That's why our long sleeve sun shirts are made with a special, Skin Cancer Foundation recommended, UPF 50+ sun protection material that helps block out 98% of harmful UV rays. These rays are strongest from mid-morning to mid-day (prime fishing time in our books), so don't let them get in the way of your day; protect your skin and enjoy your time outside!

Stay cool and dry with the help of PURE-tech moisture-wicking technology! Never again will you feel trapped by your own sweat or uncomfortable in the heat again. This beneficial fabric enhancement allows the shirt to maximize absorbency and dry rapidly. The process is simple; when your core begins to sweat, the fabric will quickly wick moisture away from your body and leave you feeling cooler and dryer longer than you would in a normal shirt.

Say good-bye to foul-smelling sweat odors! When your body sweats, bacteria on your skin starts to consume the nutrients in your sweat, which then causes an odor to be released. With M-Shield zinc-based technology, the growth rate of odor-causing bacteria is significantly reduced, leaving your shirt smelling fresher longer. This technology also acts as a defense mechanism to help fight off mold and mildew, making it perfect for activities around water.